G3 understands and shares the love, excitement, and cultural context that video games and esports contribute to a player’s life.
Our mission is to help bring to reality the gaming community’s deep desire to grow the reach and acceptance of the pastime they love.
We are committed to creating a safe, healthy, and supportive world, one that builds gamers’ skillsets, provides them with the tools to improve their lives and community, and drives the gaming culture forward.
We understand the heart of gaming.
That's why we focus on activating our deep industry relationships, knowledge, and experience in the highly specialized verticals related to esports and gaming. We help clients successfully navigate the crossroads of gaming, esports, technology, and entertainment.
Chief Executive Officer | Co-Founder
Chair of the American Heart Association Gaming & Task Force
Anthony has an Emmy-Award winning career as a Chief Creative Officer, Creative Director and Media Developer. Anthony’s experience spans interactive gaming, product and television content creation, cable network programming and brand development. Companies and partners Anthony has worked with include: The Walt Disney Company, Microsoft Games, Comcast, National Geographic, Discovery Network, Nickelodeon, SyFy Network, Hasbro and Scientific Games,
Anthony has had executive creative roles on multiple high-profile interactive gaming projects with Disney, Microsoft Games and Nexon, as well as numerous Emmy award-winning and Emmy nominated television programs.
Anthony was the co-founder of Seoul-based interactive studio with offices in Dublin, Los Angeles, Vancouver and Atlantic City, New Jersey, that was acquired by Disney Interactive. He was also co-founder of a Comcast-based children’s VOD channel that was acquired by Paris-based Moonscoop Group, and currently reaches 96mm households. In total, Anthony has led entertainment media startups to investments, projects, and acquisitions totaling over $52mm.
JAMES D. HAMMERSTEDT, CPA
Chief Operating Officer | Co-Founder
Jim is currently the Managing Partner of Fabietti, Hale, Hammerstedt & Powers PA, an established Public Accounting Firm in Southern New Jersey. The Firm has offices in Egg Harbor Twp. and Vineland, NJ serving over 2,000 business and individual clients in the Mid-Atlantic Region.
Jim has built a successful 30-year career in public accounting specializing in corporate financing, entity structure, business planning and implementation for clients in a variety of industries. He has the insight to analyze business opportunities from strategic and financial perspectives and communicate high-level concepts in an easily understandable way.
As a Co-Founder of G3 Esports LLC, Jim intends to bring a business perspective, organizational structure and professional standards to the burgeoning esports industry. In addition to his COO role, Jim is also the lead investor in G3.
Jim’s professional affiliations include the American Institute of Certified Public Accountants and New Jersey Society of Public Accountants. As an advocate of the community and education, Jim has also held Board of Director positions with a variety of organizations such as Big Brothers Big Sisters of Cumberland and Salem Counties and The Hendricks House Foundation.
Nafeeza Hassan is an interactive management professional and producer with progressive experience in gaming, content strategy, growth marketing, and user experience design. Accomplished at creative development, product management and collaborating effectively with stakeholders, vendors, and clients.
As a producer and product manager, she created games and interactive experiences for clients including Sprout, NBC Universal, CBS Interactive, and Universal Music Group. Notable projects include America’s Next Top Model, Chica’s Adventure, Sproutlet Stories, Stage Rush: Imagine Dragons, and Tree Story. Nafeeza’s work has received numerous industry honors including the Cynopsis Kids !magination Awards for best website, best online game, and digital marketing campaign.
With a focus on building digital engagement and branding, Nafeeza has helped a variety of brands ranging from gaming companies to non-profits, small businesses and more. She takes pride in building meaningful experiences that all can enjoy.
SVP | Programming and Production
Ali Robinson is a proud Georgia Bulldog and media professional with over a decade of experience bringing her detailed-oriented approach to production, alongside an impeccable creative eye. Robinson’s background in Television & Digital Distribution began at the The Weinstein Company and included stints as the Television Marketing Manager for Relativity Media and EuropaCorp USA. She is particularly proud of her work with StoryForward NYC, an incredible organization dedicated to elevating new storytellers across all media platforms.
In the esports arena, she has led as Director of Creative Services and Director of Event Production for over 200 live broadcasts, including top-level launch events for Blizzard Entertainment, Square Enix, and Microsoft Studios. Whether selecting the perfect set piece for Shadow of the Tomb Raider, organizing 100 excited Madden tournament participants, or coordinating a live Times Square interview with the Drone Racing League, Robinson approaches every task with her signature wit and style.
President | Collegiate Esports
iernan Ensor is a college sports professional with a love for esports. Kiernan joins G3 after spending the last two years as Esports coordinator at Canisius College. In this capacity, Kiernan oversaw the construction of the on-campus esports lab, managed team rosters and league affiliations, served as head coach of all esports teams, and served as the main point of contact for all esports recruitment activity and communications. During his time at Canisius Kiernan grew the program from eight students and one team to over seventy-five students on eight teams and one ECAC Championship.
In addition to his duties at Canisius, Kiernan also served as the Esports consultant and advisor to various institutions and organizations. In this role Kiernan worked with the Electronic Gaming Federation and ECAC and served as esports consultant for the Metro Atlantic Athletic Conference (MAAC), Atlantic-10, and the America East Conference. Kiernan oversaw the launch of the MAAC’s esports initiative for over three years and grew it from a pilot program to an official MAAC sponsored sport. While working with the ECAC Kiernan served as the Director of Hv Gamer Con 2019 held at the Albany. Kiernan worked with the State of New York to secure a $157,000 grant to host Hv Gamer Con. Over 2200 people attended over the course of the two-day event.
Prior to working in esports Kiernan worked in traditional collegiate sports. He previously served as director of championships and special events at the MAAC where he served as director for three MAAC championships and manage the MAAC Disney relationship. Kiernan has worked numerous NCAA Championships including, NCAA Men’s and Women’s basketball first and second rounds, NCAA Women’s Basketball Regional, NCAA Wrestling Championship, and NCAA D I, II, III rowing championships.
Esports Operations Manager
Scott Zackman started his esports career in 2016 as an executive board member at Rutgers Esports. Originally the President and Coordinator for the 2016 Rutgers Overwatch team, this team nearly went undefeated in their inaugural season and only fell in the semi-finals of the Tespa Collegiate Championship in San Diego, California. Scott also started and ran the first Rutgers Esports Summit in 2016 for the 15-member executive board to draft a formal constitution and expand upon goals and ideas for the future of the organization.
During his role as Competitive Director at Rutgers Esports in 2018-2019 he worked alongside his fellow directors and officers to further develop the organization through strong leadership and careful guidance. Scott oversaw the 120+ competitive players across multiple titles and teams and was involved on the board of directors of the program. Scott was also involved in consulting with Rutgers University about the creation of the Rutgers Esports LAN center.
Currently, Scott has been focusing on the scholastic-to-professional pipeline through active community discussion online and at various events through panel involvement and presentations at locations like the CSL Grand Finals and DreamHack Atlanta. He advises the current Rutgers Esports program and has created and will continue to develop Scarlet Esports, a collegiate esports alumni association that will help build a network for collegiate esports alumni and current members of the esports industry.
Media and Financial Development
Greg Winterburn is a rising senior at Rowan University, focusing on completing his Bachelor’s Degree in Finance. Although early in his career, he is proud to have worked with Fabbietti, Hale, Hammerstedt, & Powers, PA, gaining hands-on experience across the finance industry with a particular focus on business planning and media involvement.
Greg is excited to combine his love of esports, which he sees as the future of day-to-day sports entertainment in America, with the power of solid financial development strategies.
As the youngest member of our team, Greg brings a fresh perspective to our operations and the evolving esports demographic. At G3, he will focus on social media and audience engagement while also being involved in financial operations.
Senior Advisor | Business Development
Steve has had a fifty-year career in the insurance and international business consulting and development fields. Throughout his career, Steve held executive positions at Marsh as Senior VP in Charge of Global Client Development, advisor to the Bass family on acquisitions in the insurance brokerage sector and was on the management committee of Bayly, Martin, and Fay when it was acquired by the Aon Corporation.
He constantly maintains relationships throughout his global network. Steve currently serves on the Board of The World Trade Center, The Global Independence Center at the University of Pennsylvania, The Hughes Center for Public Policy and served as chairman of the Greater Atlantic City Chamber of Commerce, the Southern New Jersey Development Council, Stockton University and the AtlantiCare foundation as well as many other institutions.
New Jersey Governor, Thomas Keen, appointed Steve as Chairman of the Governor's Advisory Commission on Gaming. Steve has undergraduate and MBA degrees from The Wharton School– the University of Pennsylvania and holds profession designations of CPCU and CLU. Earlier in his career, Steve was commissioned in the United States Coast Guard attaining the rank of Lieutenant Commander.
While at Penn, Steve was a member of the varsity swimming team, crew and ice hockey, Steve rowed competitively and won several Canadian and American National Championships. Steve is a qualified scuba instructor and licensed pilot. During his free time, Steve is "trying to keep up with his grandchildren."
Senior Advisor | Marketing
Shawn is a Brand President, CMO and Strategic Business Leader with more than 30 years of spearheading strategies, steering enterprise-wide initiatives, and directing innovations that position major global brands. Most recently the President of GoldieBlox, Shawn is a veteran serving executive roles with the NFL, DreamWorks, Mattel’s American Girl, Dell, MasterCard, and Universal Studios.
Shawn's stellar reputation is driven by her numerable high-profile successes driving profitable and sustainable growth. Her background includes successful experience defining business priorities, championing corporate missions, and creating synergies between brand assets to build customer relationships and loyalty. She has pioneered explosive retail growth, the launch of new business units and integration of content and storytelling that deliver high customer engagement.